Built for Your Business. Not the Other Way Around.
What It Is
One-time WordPress build. Complete. Custom. Yours.
Not a template you bend to fit your business. A system built around how you actually work.
6-8 weeks from start to launch:
- Mobile-responsive
- Properly integrated (bookings, payments, email, whatever you need)
- Accessible from day one (WCAG standards baked in—not an afterthought)
- Fast and secure (under 3 seconds load time, proper security protocols)
- Fully documented so you know how to use it
You get a Custom Systems Blueprint before you commit a dollar—roadmap showing what we’ll build, in what order, and why. You review it, we discuss it, then you decide.
50% deposit to start. 50% at launch.
Who It’s For
Women who need a new site or a complete rebuild.
Maybe you’re:
- Launching a new business or offering
- Outgrowing a DIY site that’s maxed out
- Replacing a broken or outdated system
- Consolidating multiple tools into one cohesive platform
- Starting fresh after years of duct-tape solutions
You don’t need to know exactly what you need.
That’s what the Custom Systems Blueprint process is for. We’ll help you strategize—figure out what integrations make sense, what workflow will actually work, what features you need now vs. later.
Come with a clear vision or come with “I know I need something better but I’m not sure what.” Either way, we’ll map it out together before you commit.
This is different from Empire Co-Conspirator:
Empire Co-Conspirator builds on what you already have—improving, optimizing, adding features to an existing site.
Custom Builds create something new from the ground up (or rebuild what you’ve got into something that actually works).
If you already have a working site that just needs to evolve, Empire Co-Conspirator makes more sense.
If you need a new build or complete overhaul, Custom Builds deliver.
If you already have a working site that just needs to evolve, Partnership makes more sense.
If you need a new build or complete overhaul, Custom Builds deliver.
Three Tiers
Pricing below is example ranges. Your Custom Systems Blueprint will show your exact pricing based on your specific needs.
Solo Practitioner: $4,000–$6,000
For coaches, course creators, or solo wellness practitioners
Typical build includes:
- Booking and scheduling system
- Payment processing
- Client portal for resources/course materials
- Basic automations (confirmations, reminders)
- Email integration
- Mobile-responsive design
- WCAG accessibility standards
- Security protocols and proper backups
Retreat/Event Provider: $8,000–$12,000
For retreat leaders, workshop facilitators, event-based businesses
Typical build includes:
- Multi-day booking flows
- Deposit and payment plan handling
- Attendee dashboards with pre-event resources
- Waitlist automation
- Post-event follow-up sequences
- Integration with accommodation/travel info
- WCAG accessibility standards
- Security protocols and proper backups
Multi-Practitioner Clinic: $15,000–$20,000
For clinics, studios, or businesses with 3+ practitioners
Typical build includes:
- Coordinated calendar management
- Staff permissions and access levels
- Client routing to appropriate practitioners
- Reporting and analytics
- Multi-service booking capabilities
- Team communication integration
- WCAG accessibility standards
- Security protocols and proper backups
Every build is custom quoted.
These ranges show typical complexity levels. Your Custom Systems Blueprint will show exact pricing for your specific requirements.
What’s Included
WordPress + GeneratePress Pro setup
Professional foundation, not a bloated theme.
Kinsta hosting (first year prepaid)
Fast, secure, professional-grade hosting included.
Accessibility built in (WCAG standards)
Your disabled and neurodivergent clients deserve access. We build for all of them from day one—proper heading structure, keyboard navigation, screen reader compatibility, color contrast compliance. Not an add-on. Essential.
Security protocols
HTTPS/SSL enforced, strong authentication, limited login attempts, regular malware scans, proper file permissions, secure backups. Your site and your clients’ data protected from launch.
Speed optimization
Sites built to load in under 3 seconds. Fast sites convert better and rank higher.
Basic SEO + Google Analytics
Set up properly from day one.
Training videos and documentation
Full guides on how to use everything we build.
30-day post-launch bug fixes
If something breaks in the first month, we fix it. No charge.
Full ownership
Your site. Your code. Your documentation. Take it wherever you want.
The Process
1. Apply
Tell us what you need, what you’re building, what success looks like.
2. Custom Systems Blueprint
We create your roadmap: what we’ll build, in what order, why it matters, exact pricing.
You review it. We discuss it. You decide if the value matches the investment.
3. 50% Deposit
Once you approve the blueprint, 50% deposit starts the build.
4. Build on Staging
We build your site on a staging server. You can watch progress but your current site stays live.
5. Weekly Async Updates
Clear progress reports. No unnecessary meetings.
6. Testing & Training
We test everything, create your training materials, walk you through how it all works.
7. Launch + 50% Final Payment
We launch. You pay the final 50%. Your site is live and yours.
8. Post-Launch Options
- Maintain it yourself (we’ve documented everything)
- Add System Care ($349/mo for ongoing maintenance)
- Upgrade to Partnership (if you want continued evolution)
What Happens After Launch
You own it. Completely.
Option 1: Maintain it yourself
You’ve got all the documentation and training. Handle updates and maintenance on your own.
Option 2: Add Fuck the Overwhelm Club ($349/mo)
We handle all maintenance, monitoring, updates, security. You focus on clients.
Option 3: Upgrade to Empire Co-Conspirator
Your site keeps evolving. New features. Ongoing optimization. Strategic growth support.
Many clients start with Custom Builds, add Fuck the Overwhelm Club for peace of mind, then upgrade to Empire Co-Conspirator when they’re ready to scale.
Pricing & Payment
Example pricing ranges:
Solo Practitioner: $4,000–$6,000
Retreat/Event Provider: $8,000–$12,000
Multi-Practitioner Clinic: $15,000–$20,000
Every build is custom quoted based on your specific requirements. Your Custom Systems Blueprint will show your exact pricing.
Payment structure:
- 50% deposit when you approve the Custom Systems Blueprint
- 50% at launch
Timeline: 6-8 weeks from deposit to launch
What determines your final price?
Complexity of integrations, number of custom features, extent of automation, unique workflow requirements. We’ll map all of this out in your Custom Systems Blueprint—no surprises.
Ready to Build?
If you need a new site or a complete rebuild—whether you know exactly what you want or need help figuring it out—let’s do this.
If you want a system built around your actual workflow (not a template you squeeze into)—we’ve got you.
If you prefer one complete build delivered in 6-8 weeks—Custom Builds deliver.
Apply using the form below.
Fill out the application (takes about 10 minutes). Our system automatically qualifies you based on your answers.
If you’re a fit, you get immediate access to your dashboard where we’ll gather detailed information about your business, your goals, and what you need built.
Then we create your Custom Systems Blueprint—a detailed roadmap showing exactly what we’ll build, in what order, why it matters, and what it costs. You review it, we talk through it together, and you decide if the value matches the investment.
No sales calls. No pressure. Just complete clarity before you commit a dollar.
Your vision. Our build. Your empire.