Every Second Costs You 7%
Your site loads in 6 seconds. Should load in 2. That’s 28% of your conversions gone before they even see your offer. We fix it in 5-7 days.
5-7 days · 2-3 second load times · 30 days speed monitoring
Slow Sites Kill Conversions
Your site loads in 6 seconds on mobile. Google says it should load in under 2.5. That’s a 24.5% conversion loss before anyone reads a word.
Every second = 7% conversion loss.
I managed inventory systems for a grocery business. Site speed directly impacted order completion. We reduced load time from 4.2 seconds to 1.8 seconds.
Conversion jumped 16.8%. Same traffic. Same offer. Faster site.
Your slow site is costing you bookings every single day. Most of it’s fixable in a week.
What Gets Optimized
Image Optimization
Your biggest speed killer. Compress images without quality loss. Convert to modern formats. Lazy load below the fold.
Caching Setup
Serve pages instantly to returning visitors. Browser caching, page caching, object caching—all configured properly.
Database Cleanup
Remove years of junk. Post revisions, spam comments, expired transients, orphaned data slowing queries.
Code Minification
Smaller files load faster. CSS, JavaScript, HTML—minified and combined where possible.
CDN Configuration
Serve assets from closest server. Global delivery network so your site loads fast everywhere.
Plugin Audit
Kill the bloat. Identify slow plugins, find faster alternatives, remove what you don’t need.
What You Get
- Before/after speed scores (Google PageSpeed Insights)
- Load time reduction (target: under 2.5 seconds mobile)
- Image optimization (all images compressed + lazy loaded)
- Caching configured (browser, page, object caching)
- Database cleaned (years of junk removed)
- Code minified (CSS, JS, HTML optimized)
- CDN setup (global delivery network)
- Plugin audit (slow plugins identified/replaced)
- Performance documentation (what was done + maintenance guide)
- 30 days speed monitoring
Timeline: 5-7 days from intake to optimized
What Results Look Like
These are real improvements from speed optimization work:
Typical Desktop Results
Before: 3.8 second load time, 62/100 performance score
After: 1.2 second load time, 94/100 performance score
68% faster loading
Typical Mobile Results
Before: 6.4 second load time, 41/100 performance score
After: 2.3 second load time, 87/100 performance score
64% faster loading
What This Means for Your Revenue
Every second of improvement = 7% conversion increase.
Example: You get 1,000 visitors/month. Current conversion rate: 20% (200 bookings). Site loads in 6 seconds.
After optimization (2.3 seconds): 28% conversion rate (280 bookings). That’s 80 additional bookings per month.
At $500 average booking value = $40,000 additional monthly revenue.
This Optimization Is For You If…
Your Site Loads Slowly (You Know It Does)
Takes forever on mobile. People bounce before seeing your content. Google PageSpeed score under 60. You’ve been ignoring it.
You’ve Got Lots of Images
Retreat photos, workshop galleries, product images. All uploaded straight from camera at 5MB each. Every page is a slideshow of slow.
Your Site’s Been Around A While
Built 3+ years ago. Added plugins over time. Never cleaned the database. Accumulated digital clutter slowing everything down.
You Want Measurable ROI
Not interested in vague “improvements.” You want before/after numbers showing exact speed increase and projected conversion impact.
What This Isn’t
Not a site rebuild. We optimize what you have. If your site needs a complete rebuild, that’s different scope.
Not a hosting upgrade. If your host is terrible, I’ll tell you. But moving hosts is separate work.
Not ongoing monitoring. We optimize once. For ongoing speed monitoring and monthly optimization, join Fuck the Overwhelm Club.
FAQ
How fast will my site actually get?
Target: Under 2.5 seconds on mobile, under 1.5 seconds on desktop. Most sites we optimize hit these targets. Some limitations based on hosting/theme, but typical improvement is 60-70% faster.
Will this break my site?
No. We work on a staging copy first. Test everything. Only push live when verified working. Your current site stays live during optimization.
What if my host is the problem?
I’ll tell you if your host is the bottleneck. Moving hosts is separate work (not included in this package). But most speed issues are fixable without changing hosts.
How long do the results last?
Optimizations are permanent unless you undo them. But sites accumulate bloat over time. New images, new plugins, database growth. For ongoing optimization, join FT OC ($349/mo).
Do you guarantee specific speed scores?
No guarantees on specific scores (depends on hosting, theme, existing tech debt). But typical improvement is 60-70% faster load times, 30-40 point score increase.
Refunds?
No refunds. This is custom optimization work. Once we start, work is done. If you’re not sure, don’t buy yet.
Stop Losing 7% Per Second
$1,297
5-7 days · 60-70% faster · 30 days monitoring
Order confirmation immediately. Intake form within 24 hours. Optimized in 5-7 days.
After your site is optimized:
Maintain it yourself with quarterly checks · Join FT OC for ongoing monitoring ($349/mo) · Or upgrade to Empire Co-Conspirator for monthly improvements ($1,997/mo)