Why Feminist Art + Tech?
Technology is not neutral. Neither is design.
Every visual choice we make either reinforces existing power structures or challenges them. We choose to challenge.
The images across our site draw inspiration from feminist artists who use their work as resistance—women who claim space, celebrate bodies, expose injustice, and build communities through their art.
These artists don’t ask permission. Neither do we.
They transform personal pain into political power. They make the invisible visible. They create beauty that demands you pay attention.
That’s exactly what we’re doing for women-led wellness businesses.
We’re making tech that centres women, celebrates all bodies, and refuses to compromise. Our visual language comes from artists who do the same with canvas, earth, fabric, and protest.
The Artists
Ana Mendieta (1948–1985)
Cuban-American performance artist and sculptor
Ana merged her body with earth, fire, and nature in her Silueta series—exploring presence, absence, healing, and feminist resistance. Her work showed vulnerability transforming into strength.
Why she inspires us: Tech should heal, not harm. Systems should support growth, not extraction. Ana’s work reminds us that presence matters—and that creating space for women’s bodies and experiences is political resistance.
Learn more:
Smarthistory on Mendieta
The Art Story overview
Judy Chicago (b. 1939)
American feminist artist and educator
Judy’s The Dinner Party (1979) reclaimed women’s histories and created space at the table for 39 influential women throughout history. Collaborative, monumental, unapologetic.
Why she inspires us: Women deserve a seat at the table. Actually, we deserve the whole damn table. Judy’s work celebrates collective power and refuses to let women’s achievements be erased.
Learn more:
Brooklyn Museum on The Dinner Party
Judy Chicago official site
Louise Bourgeois (1911–2010)
French-American sculptor and installation artist
Louise created protective structures—her massive spider sculpture Maman represents fierce maternal protection. Her work explored trauma, memory, and the power of creating safe spaces.
Why she inspires us: Protection isn’t weakness. Building structures that shelter and support is powerful feminist work. Your tech should protect what you’ve built—fiercely.
Learn more:
MoMA on Louise Bourgeois
Tate on Maman
Faith Ringgold (b. 1930)
American painter, writer, mixed media sculptor, and performance artist
Faith’s story quilts weave together painting, text, and quilting to tell stories of Black women’s experiences. Her work emphasizes community, collaboration, and hands working together.
Why she inspires us: No woman builds alone. Community support, collaborative power, and hands reaching to help—that’s the girls club energy we bring to tech.
Learn more:
Faith Ringgold official site
National Museum of Women in the Arts
Artemisia Gentileschi (1593–1656)
Italian Baroque painter
Artemisia painted powerful women with dramatic chiaroscuro lighting—deep shadows, intense reds and golds, unmistakable strength. She survived assault and used her art to reclaim power.
Why she inspires us: Dramatic, unapologetic, fierce. Women claiming their power isn’t quiet or polite. Sometimes it’s bold shadows and crimson and refusing to be diminished.
Learn more:
National Gallery on Artemisia
Khan Academy overview
Frida Kahlo (1907–1954)
Mexican painter
Frida’s vibrant surrealism celebrated Mexican culture, botanical elements, and unflinching self-portraits. She painted her pain, her joy, her body—all of it—without apology.
Why she inspires us: Body-positive wellness starts with celebrating bodies as they are. Frida’s work honours pain and beauty, disability and strength, all in saturated colour and botanical abundance.
Learn more:
Frida Kahlo Museum
Khan Academy on Frida
Guerrilla Girls (founded 1985)
Anonymous feminist activist art collective
The Guerrilla Girls use facts, humour, and bold graphics to expose gender and racial inequality in art and culture. They wear gorilla masks and take the names of dead women artists.
Why she inspires us: Data is feminist. Statistics matter. Calling out inequality loudly, with receipts, changes systems. We use verified stats to show why women-led businesses deserve better tech.
Learn more:
Guerrilla Girls official site
Tate on Guerrilla Girls
Barbara Kruger (b. 1945)
American conceptual artist and collagist
Barbara’s bold text over images (“Your body is a battleground”) combines graphic design and protest. Her work challenges consumerism, power, and control over women’s bodies.
Why she inspires us: Words matter. Design is political. Making statements boldly, without softening the message, is how change happens.
Learn more:
MoMA on Barbara Kruger
The Broad museum
Georgia O’Keeffe (1887–1986)
American modernist painter
Georgia’s large-scale flower paintings and Southwest landscapes claimed space and celebrated organic forms. Her work is powerful abstraction that refuses to be diminished.
Why she inspires us: Taking up space isn’t aggressive—it’s essential. Women’s work deserves to be big, bold, and impossible to ignore.
Learn more:
Georgia O’Keeffe Museum
MoMA on O’Keeffe
Our Visual Language
Color Palette
Our teal, gold, electric blue, and crimson palette draws from:
- Frida’s saturated Mexican folk art colours
- Artemisia’s dramatic baroque golds and deep shadows
- Retro 70s feminist protest graphics
- Guerrilla Girls’ bold contrast
Composition Choices
- Silhouettes and shadows: Artemisia’s chiaroscuro, Ana’s body-earth mergers
- Circles and community: Judy Chicago’s dinner party table, Faith’s collaborative quilts
- Nature + tech fusion: Frida’s botanical abundance meets golden circuit patterns
- Bold statements: Barbara Kruger’s graphic impact, Guerrilla Girls’ protest aesthetic
Why These Specific Artists?
They’re all women who use their art to:
- Challenge power structures
- Celebrate bodies (especially marginalized bodies)
- Build community and collective power
- Make the invisible visible
- Refuse to be polite or diminished
That’s exactly what we do with tech.
A Note on Attribution
These images are AI-generated inspired by these artists’ styles and themes—not reproductions of their actual work. We credit the artists whose vision shapes our aesthetic because:
- Their ideas deserve recognition even when interpreted through new technology
- Feminist art history matters and should be accessible, not gatekept
- Women’s creative labour has been erased for centuries—we refuse to contribute to that
- These artists inspire our mission, not just our visuals
If you’re moved by what you see here, go learn about these incredible women. Buy their books. Visit museums that show their work. Support living artists carrying this work forward.
Art is resistance. So is building tech for women.
Want to Dive Deeper?
Books Worth Reading
- The Dinner Party: From Creation to Preservation by Judy Chicago
- Ana Mendieta: Earth Body (exhibition catalogue)
- Louise Bourgeois: The Return of the Repressed by Philip Larratt-Smith
- Faith Ringgold: A Retrospective by Linda Freeman Brice and Lowery Stokes Sims
- Artemisia Gentileschi: The Language of Painting by Jesse M. Locker
- The Diary of Frida Kahlo: An Intimate Self-Portrait
- Confessions of the Guerrilla Girls
Museums with Strong Collections
- Brooklyn Museum (Judy Chicago’s The Dinner Party)
- National Museum of Women in the Arts (Washington, DC)
- Museo Frida Kahlo (Mexico City)
- Tate Modern (London)
- MoMA (New York)
Final Thought
You don’t need to know art history to use our services.
But if you’re curious why we obsess over these details—why every colour choice, every image composition, every visual metaphor matters—it’s because we believe tech for women should be built with the same care, resistance, and unapologetic power these artists bring to their work.
Your business deserves that kind of attention.
Questions about our visual inspiration? Email us. We love talking about this stuff.