Before and After Photos Are Hurting Your Clients
You’ve seen them a thousand times. Split-screen. Left side: slumped posture, unflattering lighting, neutral expression. Right side: bright smile, tighter clothes, triumphant pose. The caption says something like: “So proud of this incredible woman and her journey.” And then 47 people comment heart emojis. Here’s what nobody’s saying out loud: that photo is doing measurable …